This is my Final Project
Wednesday, September 22, 2010
ASSIGNMENT 3
CREATIVE TYPOGRAPHY
OBJECTIVES
- to generate creativity within thematic content
- to understand the collaboration between type and image
- to understand the functions of typography in different context of information
- to use and apply typography characteristics for more than one purposes.
OBJECTIVES
- to generate creativity within thematic content
- to understand the collaboration between type and image
- to understand the functions of typography in different context of information
- to use and apply typography characteristics for more than one purposes.
FINAL DESIGN
1st design
2nd design
1st design
2nd design
ASSIGNMENT 2
BERLIN SANS by LUCIAN BERNHARD
BACKGROUND OF THE FONT
BERLIN SANS
This typeface is based on the first Sans serif ever designed by the great German designer Lucian Bernhard in the late 20’s. It was designed by David Berlow assisted by Matthew Butterick.
FONT DESIGN BY LUCIAN BERNHARD
-Bernhard Font Family
-Bernhard Fashion Roman
-Bernhard Gothic BQ Font Family
-Bernhard Modern Font Family
-PL Bernhardt Font Family
-Carmine Tango
BACKGROUND OF THE DESIGNER
The designer Lucian Bernhard was born as Emil Kahn in Stuttgart in 1883, adopting his nom d'artiste as a designer and graphic artist in 1905. Lucian Bernhard studied at the Munich Art Academy before going to Berlin in 1901.
In Berlin Lucian Bernhard worked as a commercial artist, designing posters which were notably influenced by the progressive style cultivated by the Beggarstaff brothers, the British artists William Nicholson (1872-1949) and James Pryde (1866-1941).
Lucian Bernhard was one of the most important German poster artists. He played a paramount role in shaping the style of product advertizing posters. The product advertized was combined with the tradename or the company name in large letters and placed against a spacious background in a palette that was downplayed. The lettering used by companies such as Bosch, Kaffee Hag and Pelikan still derives from the models created by Lucian Bernhard.
In 1914 Lucian Bernhard designed a poster for Bosch featuring a greatly simplified sparkplug, aptly topped by the spark it generates, and next to it the name Bosch in densely outlined lettering.
In Berlin Lucian Bernhard belonged to a group of graphic designers who submitted poster designs on a regular basis to the printers Hollerbaum & Schmidt, who were known for their progressive advertizing posters. In the years between 1910 and 1920, however, Lucian Bernhard worked mainly as a designer for the Deutsche Werkstätten Dresden-Hellerau. As artistic director there he designed furniture, wallpaper, carpets and lighting from 1910. In 1920 Lucian Bernhard became the first professor ever for poster art, at the "Akademie der Künste" in Berlin. Three years later Lucian Bernhard moved to New York, where he opened a design studio while continuing to run his Berlin studio. In the US Lucian Bernhard designed new scripts for American Type Founders, creating some thirty-six of them.
Lucian Bernhard also worked as an architect, designing office buildings, factory buildings and numerous private dwellings. Around 1930, however, he completely turned to painting and sculpture.
In Berlin Lucian Bernhard worked as a commercial artist, designing posters which were notably influenced by the progressive style cultivated by the Beggarstaff brothers, the British artists William Nicholson (1872-1949) and James Pryde (1866-1941).
Lucian Bernhard was one of the most important German poster artists. He played a paramount role in shaping the style of product advertizing posters. The product advertized was combined with the tradename or the company name in large letters and placed against a spacious background in a palette that was downplayed. The lettering used by companies such as Bosch, Kaffee Hag and Pelikan still derives from the models created by Lucian Bernhard.
In 1914 Lucian Bernhard designed a poster for Bosch featuring a greatly simplified sparkplug, aptly topped by the spark it generates, and next to it the name Bosch in densely outlined lettering.
In Berlin Lucian Bernhard belonged to a group of graphic designers who submitted poster designs on a regular basis to the printers Hollerbaum & Schmidt, who were known for their progressive advertizing posters. In the years between 1910 and 1920, however, Lucian Bernhard worked mainly as a designer for the Deutsche Werkstätten Dresden-Hellerau. As artistic director there he designed furniture, wallpaper, carpets and lighting from 1910. In 1920 Lucian Bernhard became the first professor ever for poster art, at the "Akademie der Künste" in Berlin. Three years later Lucian Bernhard moved to New York, where he opened a design studio while continuing to run his Berlin studio. In the US Lucian Bernhard designed new scripts for American Type Founders, creating some thirty-six of them.
Lucian Bernhard also worked as an architect, designing office buildings, factory buildings and numerous private dwellings. Around 1930, however, he completely turned to painting and sculpture.
FINAL DESIGN
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Tuesday, September 21, 2010
Final work for Assignment 1
Design Process:
- Identify an object or shape and photograph it
- Print all images in an A4 and analyzed
- Idea development on recreating 'a word' that represent the type identity
- Sketches
FINAL WORD
- Print all images in an A4 and analyzed
- Idea development on recreating 'a word' that represent the type identity
- Sketches
FINAL WORD
Sunday, June 20, 2010
Friday, June 11, 2010
Design Process 2 Foreword
Hey guys,
This is my very personal blog or website for this great subject, Design Process 2.
In this trimester, all Digital Media students who taking Design Process 2 have to create a blog to post every single process of making our big assignment for this trimester.
Well, this trimester its all about learning and doing a "typography" . Typography is a art and technique of arranging type, type design and also modifying type. So this is kind of fun assignment that we have to do it and i hope you guys enjoy it very much! So good luck guys in doing this great assignment in this very great subject!
Have a nice day!
This is my very personal blog or website for this great subject, Design Process 2.
In this trimester, all Digital Media students who taking Design Process 2 have to create a blog to post every single process of making our big assignment for this trimester.
Well, this trimester its all about learning and doing a "typography" . Typography is a art and technique of arranging type, type design and also modifying type. So this is kind of fun assignment that we have to do it and i hope you guys enjoy it very much! So good luck guys in doing this great assignment in this very great subject!
Have a nice day!
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